Today’s marketers are under a microscope for every post they publish and video they upload. Content that used to be accepted as “ simply good content marketing” is now being viewed as an opportunity for brands to show their unique personality.
The goal should no longer be about publishing articles that can be easily shared and retweeted by followers, but instead, publishing quality content that will inspire readers to take action. In order to keep up with the highly competitive digital world and stay relevant, businesses must evolve their content marketing strategies.
Adapting today’s practices to tomorrow’s market demands new thinking and new strategies. Many companies have already caught onto this and have created new ways of doing things in response. Today, we are going to explore one of the most exciting emerging trends in content marketing: the GOWAGER Hub.
What is a GOWAGER Hub?
The GOWAGER Hub is the all-inclusive content hub that integrates messaging, visuals, and all types of content. It’s a hub that helps marketers create content that works across a range of platforms, and it can be used as a catch-all message board to post all kinds of content, from blog posts to videos to photos.
GOWAGER stands for Goals, Objectives, Audiences, and Relevancy, and these four components help marketers create a hub that is relevant to their target audience, objectives, and industry.
Hubs can be used to post any kind of content that fits into these four categories, and they’re also a great way to create a centralized location for your brand’s social media content.
The importance of a GOWAGER Hub
The concept of a hub isn’t new, but the social media hub has recently become a popular form of content marketing. Social media hubs are created specifically to enable marketers to publish content across a variety of social media platforms, including Facebook, Instagram, Twitter, and yt1s.
While most companies use their content marketing strategy to focus on one platform, a hub allows you to publish content on all the major social media channels at once and focus on creating high-quality content that your audience will love. Hubs are particularly helpful for businesses that are constantly posting new content.
With a single page, you can easily switch between different posts, but with a hub, you can create one post that can be shared across all social media channels. This allows you to focus on posting content that is high-quality, instead of spinning your wheels posting on different social media channels.
Hubs are also useful for brands that want to establish a unified look and feel for their social media content. While you can post content across social media channels in a variety of colors and fonts, having a single look and feel for your social media content saves time and effort.
Why use a GOWAGER Hub?
The goal of every content marketing strategy is to get your brand in front of as many people as possible. That’s why brands use content marketing as a method for reaching their audience — the content is there for the audience to find. However, the vast majority of content isn’t engaging the audience, which means it’s not getting noticed.
To get your content noticed and be more successful with content marketing, you need to adapt your strategy and learn from other brands. A good place to start is determining how your competitors are creating content.
Once you understand how your competitors are creating content, you can make adjustments to your strategy to be more successful.
Checklist for creating a GOWAGER Hub
Having a hub is a great idea, but if you haven’t set up your hub yet, then what good is it? In order to make the most out of your GOWAGER Hub, you need to have a content strategy in place and a plan for implementing that strategy.
When you first start using a hub, you need to understand what type of content you’ll be posting, where you’ll be posting it, and how often you’ll be posting it.
To ensure that you’re posting content that is relevant, you need to have a plan in place for deciding what content you’ll post. To be more successful with your hub, you need to have a content strategy in place and a plan for implementing that strategy.
Marketers are turning towards storytelling as a method for engaging and inspiring their audience. This means that marketers need to consider the emotional impact of their content, along with the information contained within the content.
Content marketing requires a shift from simply sharing content to creating content that people want to share. And the best way to do this is with a GOWAGER Hub.